Blake Bejan | Product Marketer, Builder, & Traveler

Hello, I’m Blake Bejan

i Don't tell stories,

i build worlds.

Marketing leader transforming go-to-market strategy into an immersive, world-building craft.

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PAST WORK

Stories begin and end;

worlds invite you to wander, to discover, to stay awhile

As a marketer, I think in environments, not campaigns. I design strategies that feel alive — where every product, message, and touchpoint connects like the lore of a larger universe.

This philosophy stems from my lifelong hobby of designing my own video game narratives: stories filled with characters, histories, and hidden corners of meaning. The same curiosity that drives players to explore is what keeps customers engaged.

Today, I bring this craft to brands and organizations ready to grow with purpose — turning products people use into worlds people love.

How I Approach work

(01)

Stand Out in the Sea of Sameness

Messaging and positioning should challenge convention — helping brands rise above the noise with clarity and conviction.

(02)

Build with Product, Not After It

Beloved brands begin at the blueprint. Collaborating with product teams early ensures marketing amplifies what’s authentic, not invented.

(03)

Feel What the Audience Feels

Empathy fuels discovery. Stepping into the players' shoes uncovers the “aha” insights — the emotional and functional triggers that move people to act.

(04)

One Team, One Motion

No world is built alone. Strong GTM strategy aligns every team — product, marketing, sales, and customer success — toward a shared goal and unified story.

Working Experience

Product Marketing Lead, Retail

Square

2022 - 2025

Head of Marketing

EliseAI

2021 - 2022

Product Marketing

Uber Technologies

2021

Global Lifecycle

Uber Technologies

2017 - 2021

Associate PMM

Uber Technologies

2016 - 2017

Social Proof

"It’s hard to capture just how much impact you’ve had this year, but suffice it to say I now think about this team in the context of “BB” (Before Blake) and “AB” (After Blake)."

Christina Dam

Head of Product Marketing, Gusto

"Blake is a valued partner in helping shape the product roadmap. His ability to champion JTBD empowers us to build a more remarkable customer experience."

Stephanie Grodin

Head of Product, Square POS & Square AI

"What makes Blake such a great PMM partner is not only his strategic and executional expertise, but his excellent communication and collaboration skills."

Steven Lin

Creative Director, Lin Offices

FAQ

What is Product Marketing?

Product Marketing translates product innovation into market adoption. It connects product, sales, and customers to position a solution clearly, build messaging that resonates, and drive revenue.

Why does it matter?

Even great products fall flat without a narrative people care about. Product Marketing ensures the right audience understands the value, how it solves a real need, and why it’s different from alternatives.

Can generative AI do Product Marketing well?

AI can accelerate research and execution. It cannot replace the creativity, intuition, and cross-functional leadership required to shape strategy, influence roadmaps, and advocate for the customer.

Does my company need Product Marketing?

If you are building, launching, or scaling products in a competitive market, yes. Product Marketing is what turns features into growth, differentiation, and love for your brand.